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The Price of Promotions: Preserving A-Brand Value in the Face of 1+1 Deals
Resumé: In the face of aggressive 1+1 promotions, A-brands must prioritize strategic discipline and long-term brand integrity over the...
Pieter Willems
11 apr 20243 minuten om te lezen


Mastering the Art of Go-to-Market Strategies: A 7-Step Blueprint by LIVE FROM THE WHITE HOUSE
In today's fast-paced FMCG landscape, launching a product without a meticulously crafted go-to-market (GTM) strategy is like setting sail...
Pieter Willems
8 apr 20242 minuten om te lezen


Shifting from Sales-Driven to Category-Driven: Redefining Marketing and Category Management in the Belgian FMCG Sector.
In Belgium, specifically within the Fast-Moving Consumer Goods (FMCG) sector, the battleground has been shifting. For years, the focus...
Pieter Willems
27 mrt 20242 minuten om te lezen
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