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Profiel
Lid sinds: 22 feb 2024
Posts (5)
26 apr 2024 ∙ 4 min.
The Impact of the European Green Deal on Belgian Retailers: Challenges and Strategies for Sustainable Profit Margins
Summary: Yesterday, I attended the RetailDetail congress, focused on the dual aspects of sustainability: its opportunities and threats....
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11 apr 2024 ∙ 3 min.
The Price of Promotions: Preserving A-Brand Value in the Face of 1+1 Deals
Resumé: In the face of aggressive 1+1 promotions, A-brands must prioritize strategic discipline and long-term brand integrity over the...
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8 apr 2024 ∙ 2 min.
Mastering the Art of Go-to-Market Strategies: A 7-Step Blueprint by LIVE FROM THE WHITE HOUSE
In today's fast-paced FMCG landscape, launching a product without a meticulously crafted go-to-market (GTM) strategy is like setting sail...
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Pieter Willems
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